AI Search Strategy
What Is AEO?
AEO (Answer Engine Optimisation) is the process of structuring your website so that AI systems like ChatGPT, Gemini and Perplexity can understand, cite and recommend your business inside generated answers.
How AEO differs from traditional SEO
Traditional SEO focuses on ranking web pages in search engine results. AEO focuses on being selected inside AI-generated answers.
AI systems do not return ten blue links. They generate a response and recommend a smaller set of trusted sources. That means your site must be structurally clear, citation-ready and contextually authoritative.
Why AEO matters now
Buying journeys are shifting. Many users now ask AI systems before visiting websites. If your brand does not appear during that stage, you are invisible during decision formation.
What makes a site AEO-optimised
- Answer-first structured content
- Clear entity signals and schema markup
- Strong internal linking
- Topical authority across commercial and informational queries
- Consistent trust signals
How to measure AEO performance
At AI Growth Tech, we use a structured 1–10 AEO Visibility Score to evaluate how likely a site is to be cited and recommended by AI systems.
Scores in the 7–10 range indicate strong optimisation for AI answer environments.